We do not chase rankings.
We build the record AI engines cite.
An AI engine does not rank. It summons. It assembles an answer from sources it already trusts — not from the top of a list. The entire logic of SEO collapses when the question no longer yields a results page.
What we are not— An SEO agency with "AI" in the deck.
— A content farm.
— A retainer that measures success in impressions.
— Twelve generalists pretending to be specialists.
— A content farm.
— A retainer that measures success in impressions.
— Twelve generalists pretending to be specialists.
§ TENETSThe four positions we commit to in writing04 × TENET
01
Cite before rank.
Rankings are a proxy for visibility. Citations are visibility. We optimise for the latter — and accept that the former may or may not follow.
02
Distribute or disappear.
AI engines triangulate. One blog, however strong, will not convince them. We build presence across YouTube, Reddit, podcasts, and third-party editorial — not one channel, many.
03
Measurable or unpaid.
If the first 30 days of work aren't what you expected, the retainer is refunded. Not partially, not pro-rated. In full. Confidence should be expensive to fake.
04
The client owns everything.
Accounts, content, transcripts, research, schemas, data. All produced under your name, handed over at the end of every month. No lock-in, no licence, no take-backs.
§ CONTEXTHow we got here — a short timeline1998 — NOW
1998
Nº 01
Google launches. SEO is invented within 18 months.
2004
Nº 02
Blogspot and Wordpress push long-form content onto the open web. SEO agencies proliferate.
2015
Nº 03
YouTube becomes the world's second-largest search engine. Transcripts begin to matter.
2022
Nº 04
ChatGPT is released. Perplexity launches the following year. 'Search' becomes 'answer'.
2024
Nº 05
Google adds AI Overviews. A zero-click answer now sits above every organic result.
2026
Nº 06
Himuga opens its doors. A small field station for businesses that want to be cited, not ranked.
“Every agency eventually chooses: defend the old pipe, or build for the one replacing it. We chose the second.”
— From the founding note