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      <title>SEO vs GEO: What Changes, What Stays the Same</title>
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      <description>Traditional SEO optimises for Google rankings. Generative Engine Optimisation targets AI recommendations. Here is what shifted and what to do about it.</description>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
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      <title>Why Your Blog Will Not Rank on ChatGPT (and What Will)</title>
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      <description>Your blog drives Google traffic. But ChatGPT does not read your website the way Google does. Here is where AI actually pulls recommendations from — and how to get there.</description>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
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      <description>Google had ranking factors. AI engines have citation factors. Here is the stack that determines whether ChatGPT, Perplexity, and Claude recommend your business — and how to build it.</description>
      <pubDate>Sun, 05 Apr 2026 00:00:00 GMT</pubDate>
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